News flash: Halloween is next week! If you’re still figuring out what to wear this year, you might want to take note of Natural Light’s costume competition, which could even make you $10,000 richer.
Natty Light’s Halloween “scaries” contest asks drinkers to dress up in costumes that represent real-life “adulting” fears, such as moving back in with your parents, bad credit, or crippling student debt.
To enter, participants must follow the brand on social media platforms, then post a picture of their creative costume on Instagram or Twitter using the hashtags #NattyScaries and #Contest. The grand prize winner will receive a $10,000 payout, which they can then use to face their real-life Halloween fear. A further 10 first-prize winners will receive a $1,000 prize.
“A lot of things can keep our consumers up at night, but demonic clowns and movie monsters aren’t at the top of the list,” Daniel Blake, senior director of U.S. Value Brands at Anheuser-Busch, said in a press release. “It’s real-life nightmares, like finding a job right after graduation and apartment security deposits, that are truly frightening.”
He added: “Natty has been committed to helping ease the transition from college to adult life by injecting a little fun into the serious parts of life. So this Halloween, we’re serving up relief to those real-life horrors that are transformed into clever costumes.”
Ready to face those fears and embrace the transition to adult life? Enter the contest now through Nov. 3.