Miller Lite and New Balance, two brands that have long-standing ties to dads, are kicking off Father’s Day celebrations with a new shoe and koozie collab. Affectionately described as a “Dad Shoe,” the shortened sneaker is the perfect size to keep your dad’s beer cozy and cold this summer.
New Balance crafted the “Shoezie” using the same materials and design as its classic 624 Trainer, with breathable leather and a real rubber soul, according to a recent press release.
Sofia Colucci, vice president of marketing for the Miller Family of Brands, noted in the statement that the collaboration between the two companies was a natural connection: “Together we want to thank all dads out there for keeping the grass cut, grilling those perfect meats, agreeing to the family dog, and of course raising a Miller Lite, one can at a time.”
The limited-edition release is available through an online competition hosted for U.S.-based Miller Lite and New Balance fans in select states. Entries will be accepted one day only, Father’s Day. If your dad is one of the millions that loves to wear comfortable shoes while enjoying a cold beer, make sure to get your entry in on Sunday, June 20.