Cord-cutters and football fans can now enjoy Sunday night games without resorting to unreliable (and often illegal) streaming sites, thanks to Miller Lite’s new “Cantenna.”
The “can-novation,” as the company describes it, combines a classic Miller Lite can with a built-in digital antenna that will bring live football to TVs free of charge. Miller Lite announced the innovation on Sunday night with a parody of the classic Sunday Primetime song, showcasing the Cantenna and depicting what could happen if you pirate games. (Spoiler: you could end up in prison, according to the video.)
“Streaming live sports can get frustrating and expensive and if cord-cutters want to watch football, they’re often forced to resort to sketchy, unreliable, illegal streaming,” Stephanie Clanfield, associate marketing manager at Miller Lite said in a press release. “Miller Lite is determined to bring you smooth streaming and make your Miller Time a little easier with the new Miller Lite Cantenna.”
The Cantenna arrives at a timely moment, with bars and stadiums largely closed across the country and most football fans restricted to watching games at home. According to the brand’s press release, more than a third of sports fans are watching games online this year.
To get your hands on a Miller Cantenna, fans over 21-years-old can enter the contest at MillerLiteCantenna.com up to October 12. More than 80 Cantennas are up for grabs, according to the official rules for the contest.