While the rest of us are trying to find more creative ways to drink our wine, Mila Kunis and Ashton Kutcher have started a project that allows drinkers to give back with a bottle in hand.
Announced in a Twitter post and video uploaded by Kutcher on Sunday, the famous duo is launching a “Quarantine Wine.” Produced in collaboration with Nocking Point Wines and Battle Creek Vineyards, all of the profits from the 100 percent Oregon Pinot Noir will go exclusively to Covid-19 response charities.
According to the video, the couple had already been donating to the charities and wanted to find a creative way to increase support in an even bigger way. The organizations include GiveDirectly, Direct Relief, Frontline Responders Fund, and America’s Food Fund, which focus on cash grants, PPE provision, and feeding families.
To keep things fun and interactive, Quarantine Wine drinkers are invited to draw on the bottle’s label and share their illustrations with others via social media and while drinking with friends during virtual happy hours.
The Pinot Noir rings in at $50 for two bottles (the minimum purchase quantity) and can be preordered from the wine’s website. Orders will start shipping the first week of May, and detailed shipping eligibility can be found here.