In an event organized by Michelob Ultra on Monday, professional golfer Brooks Koepka had the chance to make himself the most popular person in New York City: If he could hit a target 120 yards away, Michelob promised to give everyone in the city a free beer.
It’s the kind of shot Koepka could make on the practice range with his eyes closed. Yet the swirling wind, and the fact the target was a moving barge on the Hudson River meant the outcome was far from a certainty. What’s more, there were also a couple of million beers riding on his success.
Michelob allowed Koepka three opportunities to make the shot. He needed just two. After his first fell short, Koepka’s precise lay-up landed plush on the “green,” just a few yards wide of the pin.
A statement published on the Michelob’s website details exactly how New Yorkers can claim their free beer. The offer involves a $5 rebate on Michelob Ultra six-packs bought on May 16th — the same day this year’s PGA Championship begins.
The tournament will be played at Bethpage Black Course in Long Island, N.Y. For reigning champion Koepka, there couldn’t have been a better way to earn himself some local support.