Many breweries probably have excess kegs on their holiday wish lists, but for Rochester, N.Y.’s Genesee Brewery, a collection of 520 became a holiday gift to all: a giant Christmas tree.
Friday marked the fifth year Genesee Brewery, makers of the eponymous Genesee Cream Ale, lit up its “keg tree” for the good people of Rochester. According to Food & Wine, the display includes more than 30,000 colored lights and an LED light board choreographed to holiday music. It’s all topped with a rotating neon Genesee sign as its “star.” Sitting 27 feet high, it’s the brewery’s tallest tree yet.
Along with being able to ogle this special display, Genesee visitors will have a chance to taste a limited-edition Keg Tree beer, a Cinnamon Cream Ale riffing on the original. The brew will be available on tap until it runs out. The Keg Tree will be on display “at least” through New Year’s Day, Food & Wine reports.