With more than 5,000 breweries in the U.S., there are seemingly endless new beer releases. This crowded marketplace is great for fans of creative and classic beer styles. However, it also means that brewers are stuck looking for names that haven’t already been used. When we consider the fact that top labels have named their creations “Soft Dookie” (Evil Twin) and“Yellow Snow” (Rogue Ales), the situation seems especially dire.
Fortunately, this weekend, the Internet came to the rescue.
Melinda Buttle, co-host of The Great Australian Bake Off, posted a challenge on Twitter: “Name your craft beer! It’s the job your granddad did plus a word you don’t fully understand. Mine is ‘The Boxer’s Contingency’.”
This rubric proved incredibly fruitful. Here are some of our favorites:
https://twitter.com/alipotter/status/906688236163973121
The Driver's Verisimilitude
— Sweary John (@swearyjohnny) September 10, 2017
The Trucker's Entropy
— The Letter Letters (@WeReAllMemes) September 10, 2017
https://twitter.com/DylanNelson/status/907003176838156289
The Ombudsman's Ombudsman. https://t.co/Rk8wQoR1LV
— Matt “Matthew” Hofmann (@matt_hofmann) September 10, 2017
The milkman's hubris #craftbeername https://t.co/WTR4WmnK95
— Gareth (@Gaz11) September 10, 2017
https://twitter.com/LS_Hall/status/907194642403348481
Some seemed particularly timely.
The Art Dealer's Brexit. https://t.co/777hpiHXfs
— The Rags of Time (@dead_dukes) September 10, 2017
The Bootmaker's Bitcoin
— Bomber22 (@probe2202) September 10, 2017
Logger’s Neo-Liberalism#craftbeername
— jayhay (@jhaygood) September 11, 2017
Finally, one of our own staffers threw her hat into the ring.
The Prison Guard's Leviathan
— Courtney Schiessl (@TakeItToCourt) September 11, 2017
