You no longer need to pour whiskey in your coffee to have whiskey flavored coffee. Jack Daniel’s and World of Coffee recently announced a collaboration to bring the world a pre-ground coffee that tastes like whiskey.
The 100-percent Arabica beans are “infused with authentic Jack Daniel’s Tennessee Whiskey, and roasted medium to provide a full-bodied rich flavor,” the product description reads. “The distinct caramel and vanilla notes of Jack Daniel’s Old No. 7 Tennessee Whiskey are evident in each sip.”
First things first, though: The coffee is non alcoholic. So if you’re looking for a shortcut to living to 107 through a whiskey coffee every morning, you’re going to have to pour some actual whiskey into your flavored coffee. Whiskey and coffee have been mixed since at least 1940, when a man named Joe Sheridan gave cold passengers who had just crossed the Atlantic Ocean the first whiskey coffees. Nothing comforts and warms someone like coffee and whiskey, after all. The Jack Daniel’s coffee, however, is Tennessee style and a more appropriate pre-work drink.
Is this a marketing stunt? Most definitely, but it’s one that you didn’t know you wanted until you saw it. If you’ve been to the distillery in Lynchburg, Tennessee, you know that America’s oldest registered distillery is no stranger to non-alcoholic products. Lynchburg is a dry city, meaning no actual alcohol can be purchased there, but there’s no shortage of Jack Daniel’s branded flasks, clothing, cakes, and repurposed barrel furniture.
Coffee seems like the next natural step what with all the small batch coffee making its way into the mainstream.
If nothing else, the world really needed a break from pumpkin spice coffee. What better break could there be than whiskey?