We may never get cocaine back in our Coca-Cola, but according to a recent announcement, the soft drink giant will introduce the next best thing in 2018: alcohol.
According to reports, the Coca-Cola Company is planning to launch a “chu-hi” drink, a canned beverage typically made with shochu and sparkling water, in Japan this year. The Coca-Cola mixed drink will rival existing chu-hi drinks from other big producers such as Kirin and Suntory.
The “experiment” isn’t unusual for Coca-Cola’s Japanese arm, CNN says, noting that the company launches 100 new products in Japan every year.
It’s all part of a larger effort for the Coca-Cola brand to expand beyond its soda-centric identity, CNN reports.
In the meantime, take a peek at this bevy of beverages set to launch from Coca-Cola in the U.S. this year.