Miller High Life might be the Champagne of beers, but another beer brand is planning to provide the bubbles for this year’s wedding season.
On Monday, Busch Beer launched a contest to help one couple celebrate their special day. The beer brand will pay $25,000 towards the ceremony (the average cost of a wedding in the U.S.), and its newly-ordained official spokesperson, Busch Guy, will officiate the ceremony. (He’s also planning on bringing “a whole lot of beer” with him.)
The brand announced the contest through its social media channels and in an official press release. “We can’t wait to see Busch Guy bring together one happy couple this summer,” Daniel Blake, Anheuser-Busch’s senior marketing director, said.
To enter, couples simply have to post to Facebook, Instagram, or Twitter explaining why they want Busch Guy to officiate their wedding, using the hashtags #BuschWeddings and #Contest. Couples from all 50 states and the District of Columbia are eligible and entries are open until May 31, 2019. Couples can also apply on Pinterest and Busch’s website.