On Sunday, Budweiser announced a multi-year sponsorship deal with the National Women’s Soccer League (NWSL). The news arrived on the same day the U.S. women’s soccer team won the World Cup final in France.
“Budweiser has supported the U.S. women’s national team for three decades,” Monica Rustgi, vice president of marketing for Budweiser, said. “But we realize there is so much more Budweiser can do.”
“Becoming the official beer sponsor of the NWSL is our way of not just supporting the U.S. women’s team once every four years,” she continued. “But also supporting women’s soccer every single day.”
The terms of the deal were not made public, but Budweiser will receive naming rights to the playoffs, championship, and the MVP trophy. NWSL will also receive training from Budweiser executives on the business side of sports.
The NWSL is made up of nine teams and is in its seventh year, making it the longest-running professional women’s league in the U.S.