Building on the success of Bud Light, the top selling beer in the U.S., Anheuser-Busch announced the launch of a new brand in its lineup of light lagers: Bud Light Orange, brewed with real orange peels.
Bud Light Lime, an existing brand, is also being refreshed with the addition of real lime peels in its recipe.
The addition of Bud Light Orange is an effort to satisfy millennial consumers’ tastes for “new, flavored options in the light lager category,” an announcement said, noting that citrus flavors now account for 84 percent of the overall flavored beer category, and that sales in the orange-flavored beer category have grown sixfold in the past five years.
“Flavored beer has seen steady growth with consumers continually looking for higher quality beverages made with real, natural flavors,” Andy Goeler, vice president of marketing, Bud Light, said in a press release. “Bud Light Lime and Bud Light Orange answers that call and reinforces Bud Light’s commitment to quality consumers have trusted for over 35 years.”
Bud Light Orange is available nationwide for a limited time, from April through September. Bud Light Lime is available nationwide.