With Anheuser-Busch InBev buying up so many craft breweries, the Brewers Association is finding ways to fight back. The organization, which represents more than 4,000 independent and craft breweries, has embarked on the largest crowd funding campaign ever in an attempt to raise $213 billion to do the impossible: purchase Anheuser-Busch InBev. The “Take Craft Beer Back” campaign is gunning for Big Beer in an attempt to bring beer back to the people.
The campaign is centered around an awareness video. Self-declared spokesperson for the movement, Andy, is a vocal opponent of Big Beer, and has vowed to take on Anheuser-Busch InBev. Andy is fed up with the acquisition of craft breweries: “Since 2011, Anheuser-Busch InBev has quietly acquired 10 small and independent breweries, but they won’t tell you that on their packaging,” Andy asserts. Furthermore, Andy is concerned that the variety of choice craft beer offers consumers is under threat from Big Beer acquisitions: “Big Beer creates an ‘illusion of choice,’ but we are presenting them with a reality check—and hopefully, at the end of the day, with a real check too.”
Small businesses such as craft breweries and entrepreneurship are the bedrock of the American economy. They create jobs, offer more choices for consumers, encourage competition, and create a sense of community. Furthermore, craft breweries stoke American’s sense of independence, an independence Andy claims Big Beer is trying to take away. Not to mention all of the wild beers that nimble craft breweries are able to produce that large brewing companies don’t have the room for. The movement is more light hearted than the Brewers Association’s craft beer seal, but for more information, go to www.takecraftback.com/ and join the movement.