2017 will go down as the year that pops of bright colors took over our Starbucks, our booties, and now, our prosecco.

Blumond blue prosecco from Fratelli Saraceni wines is bringing the blue to Italian bubbly — if you can call it Italian bubbly. It’s an “Italian Blue Sparkling Wine made from Prosecco grapes with an added flavor of fresh, sweet peach,” according to the company’s website. It’s also the color of Dawn Ultra Dishwashing Liquid, just (presumably) less viscous.

Blumond is made with the glera grape, which is the traditional prosecco grape. The blue color, according to Mashable, comes from added blue curaçao, although it’s only 7 percent alcohol by volume, so something in the alcohol by volume isn’t quite adding up. Saraceni credits picking “the grapes at lower sugar level to ensure that Blumond has lower content in alcohol.”

That lower alcohol level might cause trouble when Blumond launches in its native country of Italy this year (you can already get a bottle in the United States). In Italy, wine has to be 10 percent alcohol by volume or higher to be labeled wine. Which is only one of the problems facing Blumond.

“It’s embarrassing,” a member of Italy’s Sommelier Association told the Daily Mail. “These are not wines but colored liquids, dumb-downed hybrids with a watered-down percentage of alcohol.”

Colored liquids that look closer to mouthwash than an aperitif that’s “ideal for memorable events.”

Find it in a wine store near you for around $14.