In 2014, less than 37 percent of eligible voters turned out for the midterm elections, marking the lowest number since World War II. According to New York-based Blue Point Brewing Company, “work or school-related conflicts” were among the primary causes for the historically poor turnout.
The AB InBev-owned brewer is now campaigning to improve those numbers by turning Election Day into a national holiday. To highlight the cause, it is releasing Voters’ Day Off IPA, a limited-edition beer which will run alongside a Change.org petition, Food & Wine reports.
In the petition, Blue Point writes: “Americans deserve time and equal opportunity to vote. Blue Point Brewing Company, along with other forward-thinking companies, has committed to giving our employees the day off to vote. But we need to implement this change on a bigger scale. Join us in creating the change and protecting democracy.”
Voters’ Day Off IPA is only selling at the brewer’s Patchogue, New York, tasting room, but will also be present at a few Blue Point events throughout October, Food & Wine says.
Each of the cans’ labels contains its own petition, with room to sign and support the cause. Blue Point is encouraging drinkers to mail signed cans to the Senate, and will also take a supply from its tasting room to Congress later this month.
Speaking to Food & Wine, Blue Point President Jenna Lally told of plans to ramp up the campaign in future years.
“We focused on our home state of New York for right now,” she said, “but next year we plan to distribute widely in the Northeast.” Lally went on to explain that Blue Point will continue to campaign every election season until they see success. “We won’t stop until Congress makes this change,” she said.