In recent weeks, the alcoholic beverage community has shown several positive and promising initiatives to increase diversity and inclusion in the industry. Collaborations like Black is Beautiful have channeled funds towards police brutality reform and legal defense reform.
Now another strong initiative joins the list: Lifestyle brand Beer Kulture is relaunching as a nonprofit, restructuring to include a charitable foundation and board of directors within the organization.
In a Tuesday morning email press release, Beer Kulture explained that the transformation into a nonprofit establishes a stronger framework by which it can promote diversity and inclusion efforts in the beer community. Through its newly formed foundation, Beer Kulture will be able to direct funds to Black-owned businesses, local charities, and other underserved communities.
The Beer Kulture Foundation will raise funds through the launch of new merchandise, as well as future beer collaboration projects with breweries that have a “track record of valuing diversity, inclusion, and equity,” according to the press release.
“When we say that beer has the ability to change and shape the world, we mean it,” CEO and president Latiesha Cooks said in the release. “We have an opportunity to reach beyond the taproom and touch the heart of our communities, and ultimately, the world.”