While fans of LeBron James debate whether letting kids drink wine is controversial or cool (some of us are team drink whatever Dad’s having), we’re pretty sure everyone can get on board with this edible display of affection: Beer for dogs.
The new dog beers include flavors such as IPA Lot in the Yard, Mailman Malt Licker, and Session Squirrel. To be clear, Good Boy Dog Beer and other dog beers are not alcoholic, carbonated, or really beer-like in any way (many of them are meat-based liquids). Mailman Malt Licker, for example, contains chicken, turmeric, ginger, oranges, carrots, basil, cilantro, and fennel.
But the satisfaction of cracking a craft beverage with your pooch is undeniable. Good Boy Dog Beer was inspired by the Longs’ own good boy, Rocky, a nine-year-old Rottweiler who’s been having digestive issues in his twilight years. The couple began exploring healthy alternatives for dog food and making broths using fresh ingredients.
“He was having allergic reactions, and his body was just kind of changing into an old man’s, so we had to adjust to it,” Mary Long said. “We talked to our vet, and our vet said the best, easiest thing to do was to just start making his own food and treats.”
Beer for dogs like Bowser Beer, Dawg Grog, and Bark Brew have been on the market for several years. The Longs’ K9-friendly brews have been an instant hit, too—after the couple made their first 500 cans, they sold it to five bars the next day. “So we were like, ‘Let’s not sell any more. Let’s go home and brew,’” she said.