Anheuser-Busch InBev (A-B) has purchased the remaining stake in Swish, a company co-founded by Instagram celebrity Josh “The Fat Jew” Ostrovsky. Its products include White Girl Rose and Babe canned wines.
Ostrovsky and partners David Oliver and Tanner Cohen co-founded Swish in 2016. A-B bought a minority stake in the company in 2018 through its innovations and growth unit, ZX Ventures.
Although the terms of purchase are not known, A-B’s move does demonstrate the company’s expansion into non-beer offerings, which currently include Bon & Viv Spiked Seltzer, Drinkworks, and Cutwater Spirits.
“Looking at the adjacencies within alcohol, this is the perfect opportunity,” Brendan Whitworth, A-B chief sales officer, told Brewbound. “We are a disruptive company, and this is a disruptive approach to wine.”