In the world of brown booze, Scotch often seems to be the most intimidating to novice drinkers. Between bourbon, rye, Irish, and the myriad other whiskies, Scotch tends to carry the most unfortunate — and reductive — stereotypes. “It’s Dad’s whiskey,” says Robin Robinson, whisk(e)y educator and consultant and a former U.S. brand ambassador for […]
In 2013, the team at Oregon-based wine producer Union Wine Co. was looking to rebrand themselves. Having launched nearly a decade earlier, they felt they needed a new product to bring to market that would be attractive to consumers while still embodying their philosophy of making great craft wine without pretense. Several glasses of wine […]
Looking at a wine list is a daunting undertaking on its own. It’s hard enough for most consumers to understand that a Domaine Louis Jadot Beaune is really just a Pinot Noir, or that a Chateau Famaey Cahors is actually nothing more than a simple Malbec.
Recently, Uproot Wines, a young, hip winemaking company based in Napa, ran a widely seen ad on the web that caused a stir. The advertisement was designed to play on certain gender stereotypes.