Christina Makris is an author and founder of Oinosophy advisory, working with wine, spirits and hospitality businesses on brand strategy, sales and cultural positioning. Her books include Art in Vineyards: Cultivating Culture and Aesthetic Dining, and she's been Apollo magazine’s wine columnist since 2022. With a doctorate in philosophy, professional wine qualifications and extensive vineyard fieldwork, she investigates what makes bottles noticed, valued and bought. Follow @christinavmakris