Hop Take: Did Millennials Kill the King of Beers?

Hop Take: Did Millennials Kill the King of Beers?

Beer market data has been flooding the newswires in the last two weeks, with 2017 reports offering a bevy of conclusions about the state of the beer industry. One takeaway garnering lots of attention this week is this: Budweiser, for the first time, has slipped out of the top three of the country’s best-selling beers. Budweiser […]

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Blue Moon Has Secret Canadian Double Identity

Blue Moon Has Secret Canadian Double Identity

Blue Moon, a Belgian-style wheat ale brewed by MillerCoors, is noted by market researchers as the most successful “craft” beer in the country. Often served in a tall glass that bows at the top, allowing for a thick, frothy head garnished with a wedge of orange, the beer is eye-catching, aromatic, and ubiquitous. It’s brewed […]

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Bacardi Is Buying Patrón Tequila for $5.1 Billion

Bacardi Is Buying Patrón Tequila for $5.1 Billion

Big tequila deal: Bacardi Ltd. is apparently buying Patrón Tequila. The deal, announced today, values the Patrón brand at $5.1 billion, and is noted to be one of the biggest liquor deals in recent history. Most drinkers know Bacardi for its rum, but its purchase of Patrón doesn’t come out of nowhere. For nearly a decade, Bacardi has […]

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You Can Actually Shatter a Wine Glass With Your Voice

You Can Actually Shatter a Wine Glass With Your Voice

Be careful at karaoke. According to science, you can actually shatter a wine glass with your voice. The trick is, it has to be the perfect pitch. Dianna Cowern, also known as Physics Girl, proved this theory in a recent video on her YouTube channel. Her inspiration was threefold: MIT conducted an experiment several years ago […]

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10 Things You Should Know About Rogue Ales

10 Things You Should Know About Rogue Ales

Oregon’s Rogue Ales and Spirits has been around for 30 years, yet the company maintains a youthful, rebellious attitude and approach to brewing. Thirty in brewery years is, like, 300; but even the trendiest members of the craft beer industry can’t resist Rogue’s charms. Over the decades, Rogue has been adored for bold beers like the ever-enduring […]

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