A Day in the Life of a Brand Ambassador

A Day in the Life of a Brand Ambassador

If you’ve ever met a brand ambassador at an event, their job seems pretty sweet. Throw elaborate parties, travel to exotic places on the company tab, and drink a lot of really good booze. Where can we sign up? “Who wouldn’t want to do be a brand ambassador?” says Tatiana Nessier, who’s had the job […]

Continue Reading

Tags: ,

The Ultimate Cheat Sheet for Classic Cocktails [Infographic]

The Ultimate Cheat Sheet for Classic Cocktails [Infographic]

Watching a master bartender, you might think they have a Wikipedia of recipes in their brain. The truth is, the list is much shorter. Most cocktails come down to a simple ratio, explains Charlotte Voisey, director of brand advocacy at William Grant & Sons. Learn a formula, then switch in your favorite flavors, what’s in […]

Continue Reading
Why You’re Wrong About Sweet Cocktails

Why You’re Wrong About Sweet Cocktails

“Not too sweet.” For many bartenders, these three words are like daggers to their hearts, or a way to instantly get put on their “jackass” lists. “I would say it is the most common guest instruction or request,” says Allen Lancaster, master cocktail craftsman at The Bar at The Spectator Hotel in Charleston, South Carolina.

Continue Reading

Tags: