In a world of endless cocktail options, people are thirsty for innovation and searching for mindful spirits that don’t pack a sugary punch.
While yes, cocktails do contain alcohol, it is possible to craft a lighter, flavorful drinking experience — something that GREY GOOSE® set out to do this year with the introduction of GREY GOOSE® Essences. The trio of new spirits from the premium French vodka brand are infused with real fruit and botanical essences sourced from France, Spain, Thailand, and Sri Lanka, all carefully selected by GREY GOOSE® cellar master François Thibault.
Made with all-natural ingredients, GREY GOOSE® Essences is an innovation that allows the flavors to shine without masking the inherent smoothness of the vodka. “GREY GOOSE® Essences has been a labor of love for both me and the brand,” said Thibault in a prepared statement. “The freshest ingredients were meticulously searched for and a unique distillation process is used for each fruit and each botanical to ensure we captured the purest flavor in every bottle.”
There are no artificial flavors added to GREY GOOSE® Essences, which has a low ABV of 30 percent, no sugar or carbohydrates, and only 73 calories per serving*. These spirits are the perfect addition to any bar, as people continue to look for refreshing, light, and bright cocktail options that go easy on the alcohol and sugar without sacrificing flavor or versatility.
There are three expressions of GREY GOOSE® Essences to choose from: Strawberry & Lemongrass, White Peach & Rosemary, and Watermelon & Basil. Each combines naturally vibrant fruit flavors with the light floral essence of the botanicals used, making these low-proof spirits a perfect new component in an array of refreshing cocktails.
“GREY GOOSE® Essences was designed to take the guesswork out of creating simple, yet sensational cocktails,” said GREY GOOSE® head of mixology & education, Joe McCanta. “Because each flavor expression is made with all-natural ingredients — including fruits picked at the peak of their ripeness and aromatic botanicals — and has a 30 percent ABV, each essence really shines through, creating a lighter cocktail that engages the senses in a unique way.” And the simplicity of using natural ingredients and no artificial additives means that the cocktails you make with GREY GOOSE® Essences don’t have to be overly complex. “As there’s no sugar or carbs, when mixed with effervescent soda water and garnished simply, GREY GOOSE® Essences make mixing vibrant, fresh-tasting and lower-ABV cocktails much easier – at home or at the bar,” McCanta said.
All three GREY GOOSE® Essences expressions shine when used to make a bright, elevated highball. Simply use 1.5 parts GREY GOOSE® Essences to 4.5 parts soda water, and garnish with the fruit and herbs that are at the core of the expression you are using (peach and rosemary, for example). Serve in a tall glass filled with ice and enjoy. Beyond that, GREY GOOSE® Essences can be used in a variety of other fruit-forward cocktails. Instead of a Gin and Tonic, try mixing tonic water with GREY GOOSE® Essences Watermelon & Basil, and top with a wheel of lemon, lime, or orange. Or consider stirring White Peach & Rosemary Essences over ice with a slightly sweet blanc vermouth and garnishing with a citrus twist for a fruit-laden riff on a Martini. The options are endless. “I like mixing cocktails with GREY GOOSE® Essences because it brings floral notes and herbal aromas that are deep and pronounced, yet not at all overwhelming,” said Mariena Mercer Boarini, proprietor of Wanderlush and Electricdust. “We’re seeing more guests looking for bright, flavorful cocktails that don’t pack on sugar or carbs. This is why GREY GOOSE® Essences is perfect, as it delivers vivid, layered flavor without artificial ingredients or added sugar.”
The demand for low- and no-ABV spirits and cocktails continues to increase around the world, as consumers figure out ways to enjoy a relaxing drink that bubbles with light and refreshing flavors. This is a market that continues to expand, and GREY GOOSE® Essences fits right into the growing trend, proving that a more mindful alternative to traditional spirits can be just as flavorful and satisfying.
GREY GOOSE® Essences are versatile enough to be used by at-home mixologists as well as experienced bartenders and beverage directors looking for inspiration to create new, refreshing drink options. So, whether you’re looking for your next spritz, or simply trying to brighten up your bar cart, look to these mindful, flexible spirits to pave the way.
*AVG ANALYSIS PER 1.5 FL OZ: 73 CALS | 0 CARBS | 0g PROTEIN | 0g FAT
©2021. GREY GOOSE, THE GREY GOOSE ESSENCES TRADE DRESS AND THE GEESE DEVICE ARE TRADEMARKS. IMPORTED BY GREY GOOSE IMPORTING COMPANY, CORAL GABLES, FL. VODKA WITH NATURAL FLAVORS. 30 % ALC. BY VOL. DISTILLED FROM FRENCH WHEAT.
This article is sponsored by GREY GOOSE® Essences