Earlier this week, VinePair published a piece exploring the rise of Gulp Hablo, a Spanish wine brand that’s become quite popular in the New York market in recent years. It’s skin-contact, it comes in a liter bottle, the brand’s mustachioed mascot Señor Gulp adorns the label, and it’s quickly become the go-to bottle for those curious about orange wine.
Despite all the talk of doom and gloom plaguing the wine industry as of late, Gulp Hablo has proved to be an exceptionally bright spot. In many ways, the brand has managed to pull lessons learned from small, fleeting trends in the wine world and use them to appeal to a larger, mass-market audience. It’s relatively clean with just a slight touch of funk. It’s reasonably priced without seeming cheap. And perhaps most importantly, it doesn’t take itself too seriously.
On this episode of the “VinePair Podcast,” Adam, Joanna, and Zach discuss the orange wine phenomenon that is Gulp Hablo. What exactly is it about this orange wine from Spain that makes it so popular — the packaging, the size, the flavor profile, the varieties, or something else? Can other producers and brands learn some valuable lessons here? Tune in for more.
Joanna is watching: VinePair’s Best New Bartender
Zach is reading: The 10 Most Important Scotch Whiskies of the Last 25 Years
Adam is reading: The Unstoppable Rise of Gulp Hablo, Everyone’s Favorite Liter of Orange Wine
