Recent news of a potential deal between French spirits producer Pernod Ricard and Jack Daniel’s maker Brown-Forman set the beverage industry abuzz. Would it be a merger between the two, or would the Paris-based Pernod acquire Brown-Forman? Weeks later, Sazerac raised the stakes after reportedly approaching Brown-Forman for its own deal.
Today on the “VinePair Podcast,” Adam, Joanna, and Zach discuss the timing and particularities of these two potential deals. Do either Pernod or Sazerac have a clear roadmap for getting whiskey giant Jack Daniel’s back on track? Are there other brands in the Brown-Forman portfolio that could be driving this move?
Zach is drinking: Latta Roussanne
Joanna is drinking: Chattanooga Whiskey
Adam is drinking: Banana Negroni at The Bar in Front of the Bar
