Today’s episode of the VinePair podcast is brought to you by Mezzacorona. With over a century of winemaking experience in the scenic Italian Alps, their skillfully made and expressive wines will bring this stunning and trendy part of Italy to life in your glass. Whether it’s a bottle of the rich and powerful Domenica Pinot Grigio, the aromatically intriguing DiNotte red blend or the naturally low-calorie wines in the Ventessa line, there’s a wine for everyone, and every occasion, waiting for you at wine retailers nationwide. Visit mezzacorona.it for more information.
Today on the “VinePair Podcast,” Adam, Joanna, and Zach discuss the dead end of online wine sales, particularly the idea of affiliate marketing and referrals. So many businesses have taken aim at this potential market, yet when even Amazon decides that selling wine online is a non-starter, why do people continue to try? What are the challenges that make selling wine (and other beverages) so difficult online? Plus, an extended discussion of flavored whiskey.
Zach is reading: With the Industry Under Pressure, Should Bartenders and Sommeliers Finally Join Forces?
Joanna is reading: Why Is Everybody Making Blackberry Whiskey?
Watch on YouTube
Listen Online
Listen on Apple Podcasts
Listen on Spotify
This Episode of “Wine 101” is brought to you by Mezzacorona.
