“Tequila has had energy since day one. It has been associated with bravery, celebration, and Mexican culture since before the 1600s,” says Atlanta-based bartender and historian Tiffanie Barriere. “The taste has volume — it is packed with experience.”
It was in keeping with the spirit of celebration and bravery that young Don Julio González, in 1942, would create the brand that would later carry his name, and in the seven decades since, Don Julio Tequila has carved its own niche with award-winning, top-shelf tequilas.
Sold in over 40 countries, Don Julio’s enduring popularity stems from the spirit’s expanding reach and a global response to top-shelf products that can stand alone to be sipped and savored or will mix equally well for tasty, innovative cocktails. In Mexico, one of the traditional pairings for tequila has been with citrus fruits, which grow abundantly in its lush soils. While citrus has over 100 varieties, some of the more well-known types are orange, lemon, lime, tangerine, and grapefruit— ideal matches for blending with Don Julio’s wide range.
This article is sponsored by Don Julio.