“Tapping Into Culture” is a bi-weekly video series on Beer and Culture, presented by Sixpoint and VinePair. Check out more episodes in the series here.
In Episode 6 of “Tapping Into Culture,” host and VinePair senior editor Cat Wolinski and Matt Dunn, VP of operations for Artisanal Brewing Ventures, sat down with a very special guest, Phil Markowski, the master brewer at Two Roads Brewing, to discuss all things hard seltzer.
Phil Markowski describes the meteoric rise of hard seltzer and how H2Roads, a craft hard seltzer brand, fits within the overall brand of Two Roads Brewery. H2Roads launched in August 2019, right before the looming pandemic. Phil explains that consumers were looking for a more crisp, lighter refreshment alongside craft beer. Recently, VinePair ranked H2Roads as the best hard seltzer brand of 2021.
In addition, Matt Dunn explains how Sixpoint is navigating the hard seltzer world. Then, Phil and Matt walk listeners through the unique process of how alcoholic hard seltzers are created. Finally, Cat asks our guests if hard seltzer can ever become a sophisticated drink. Both explain that hard seltzer, as of right now, is meant to be served as a light, crisp, refreshing drink. However, Markowski surprises us with a very sophisticated tipple indeed!
To learn more about Sixpoint’s program “Beer is Culture,” visit sixpoint.com/beerisculture.
Special promo for VinePair viewers – use code VINEPAIR15 for 15% off at Sixpoint’s beer garden or delivery in New York State! Check out the shop here!