“Tapping Into Culture” is a bi-weekly video series on Beer and Culture, presented by Sixpoint and VinePair. Check out more episodes in the series here.

In the first episode of “Tapping Into Culture,” VinePair art director Danielle Grinberg is joined by Sixpoint senior designer Jack Liakas (@release.the.hounds) and Victory Brewing Company senior designer Bobby Zwahlen (@bz_phila) to discuss the exciting and eye-popping world of beer can design.

What goes into making a label for a beer can? How does the beer go from recipe to can concept to final product? Listen to three expert designers discuss the process and why today’s beer label art can be as important as the liquid inside.

To learn more about Sixpoint’s program “Beer is Culture”, visit sixpoint.com/beerisculture.

Special promo for VinePair viewers – use code VINEPAIR15 for 15% off at Sixpoint’s beer garden or delivery in New York State! Check out the shop here!