An Illustrated Timeline of Celebrity Tequila and Mezcal Launches


Though it may seem as though celebrity tequila is an entirely new phenomenon with more and more A-listers hopping on the trend as of late, the category has actually been around for decades.

The trend began in 1996, with Sammy Hagar’s Cabo Wabo. And though The Red Rocker sold the brand to Campari 14 years later, he remains a large presence in the celebrity tequila game, launching Santo Fino in 2017.

The world of celebrity tequila has also expanded out to rappers, country singers, supermodels, and even billionaires — some of whom have even expanded into the smoky category of mezcal. Read on for a full timeline of all the celebrities who’ve dipped their toes in the world of agave spirits.