Cool Wine Labels, Move Over. Cool Wine Bottles, Welcome!


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O-I Internally Embossed Wine Bottles

Our friends down under have taken it upon themselves to create a new kind of design to appeal to wine-buying consumers. We’ve always been dazzled by interesting wine labels, boxes, and papers, but the team over at O-I Australia has taken it a step further: they’ve designed internally embossed wine bottles for Australian and New Zealand winemakers.

The two concepts, standout swirl and dot patterns, provided consumers with a little design surprise as they consume their bottle, as the bottle design is only revealed as the wine is poured. Plus, since the outside of the bottle is smooth, winemakers can continue to include beautiful wines labels for a double design punch.

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