If you’re a VinePair reader then you already know that we believe wine doesn’t have to carry the burden of snobbery on its back. Our mission has always been to educate, entertain, and provide new paths for you to discover great wine. And we’re not the only ones with that mission. As evidenced by the 6 wine videos below, wine can come free of the associations of pinky-raised gentlemen sniffing, swirling and tasting. We suggest you take a few minutes out of your day to be entertained as we were by the clever folks at the wineries represented here.

Underwood Wine

We enjoyed Union Wine’s Underwood wine in a can this past summer with some BBQ. Read all about it here. (#PinkiesDown!)

SloDown Wines

From a bootlegging operation in their dorm room to the full-scale winery operating today, SloDown Wines has an incredible story that you’re going to want to read about after you watch their video. Lucky for you, we have a great article about them right here.

Matković Wine

This video shows the packaging for the Croatian wine brand Matković using an “honest wine” concept. Read more about these awesome bottles here.

Gundlach Bundschu

We love wine and we love music, so it’s no surprise that we’re fans of the folks at Gundlach Bundschu. As one of the coolest wineries in the States, Gun Bun – as they are affectionally known by many – even built a music venue right at their vineyard. Read more about them here.

Bleeping Wine

There’s more where this came from. Check out the rest of this brand’s concept over at Behance.