wine trends

Young Somms Are Creating Wine Clubs for People Who Actually Care About Wine

Young Somms Are Creating Wine Clubs for People Who Actually Care About Wine

Two major technological innovations hit American consumers in 1972. Pocket calculators debuted (average price: $100 and up), decades before smartphones would render them useless. Subscription-based monthly wine clubs also launched, providing generations of fallback gifts for that weird uncle nobody really knows, and the wellspring of California Cab your dad sips while watching reruns of M*A*S*H […]

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Here’s How Aldi Makes Its Dirt-Cheap Wines Go Viral Every Time

Here’s How Aldi Makes Its Dirt-Cheap Wines Go Viral Every Time

It was the $8 bottle of rosé that captured the internet’s fickle heart. The vino in question was Aldi’s Exquisite Collection Cotes de Provence Rosé 2016, winner of the “ Great Value Rosé under £8” at the 2017 International Wine Challenge, the ”Oscars” of wine. It quickly became a viral sensation, selling out almost immediately […]

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