Hard seltzer is not a hard sell. According to Nielsen data, dollar sales for hard seltzer grew triple digits in 2018, and it’s expected to be a Super Bowl hit this weekend. In 2018, the category grew 169 percent overall to nearly $487.8 million, Brewbound reports. It led the flavored malt beverage (FMB) category, which increased […]
Well, at least the beer industry made it out of the Super Bowl without any wars waged between Anheuser-Busch and small and independent brewers. Just kidding! We totally had you there for a second. Budweiser’s Super Bowl commercial, ”Stand by Me,” advertises the company’s emergency water program, a disaster relief effort that involved the donation of […]
Accelerated news cycles notwithstanding, this time of year there is really only one thing on every football fan’s mind: Super Bowl LII. And with it comes the annual question: What will I serve, drink, or crush in celebration at my Super Bowl party? The answer for many football fans may surprise you. It’s wine. NFL […]
There’s only one Sunday in America not designated for brunch, and that’s Super Bowl Sunday. It’s practically a national holiday, whether you like football or not. You’ll probably be drinking (we’ve got you covered on that), you’ll definitely be eating (got you on that one, too), and there’s a high chance you can’t name how […]
The Super Bowl is finally upon us — Huzzah! Whether you’re from New England or Atlanta or not a football fan at all, we’re willing to bet a few drinks are planned on Sunday’s schedule. Here’s VinePair’s guide to how to drink your way through Sunday. Cheers! And may the best team win!
This weekend, we’re celebrating the Big Game with all of our favorite party essentials: good friends, fried finger foods, and, of course, boozy beverages. While beer and wine are obvious staples to have on hand at a Game Day party, we’re looking to spice up our celebration with everyone’s favorite mass cocktail: boozy punch.
Some people have recently suggested that the world, perhaps, is imperfect. I don’t wish to quibble with these people — they may well have their reasons for doubting that everything is JUST FINE, though I can’t really fathom what these reasons could be.
More people than ever are choosing wine over beer when it comes to game day. Shocking as it may sound, it makes a lot of sense. Wine is incredibly food friendly, lower in calories, and generally more of a crowd-pleaser than its sudsy counterpart. But unlike deciding which team to root for, choosing a bottle […]
This weekend, we’re gearing up for the biggest, booziest gaming event of the year! On Sunday, Feb. 5, football aficionados all over the country will gather at various parties to eat, drink, and be merry, all while watching America’s favorite sport — football. For those hosting a party, serving drinks that everyone enjoys can pose […]