sports

Baseball’s Beer and Champagne Shower Celebrations Face an Uncertain Future

Baseball’s Beer and Champagne Shower Celebrations Face an Uncertain Future

When cult Danish brewer Mikkeller opened its first NYC brewery in March 2018, the city’s craft beer community fired up Untappd and hopped on the subway. The site of Mikkeller’s first East Coast operation? Citi Field, the Queens stadium of the New York Mets. (Mikkeller’s wasn’t the first craft stadium brewery in baseball, either.

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Body Slams and Brews: Pro-Wrestling’s Complicated Relationship With Beer Sponsorship

Body Slams and Brews: Pro-Wrestling’s Complicated Relationship With Beer Sponsorship

In a dark basement of a cold-storage facility, the toughest, bare-fisted fighters battle for glory — and the fate of the world. These pugilists are pawns in a deadly game overseen by a cloudy-eyed and bloodthirsty Spaniard, and the stakes are larger than they could ever imagine. And it’s all sponsored by Modelo.

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Electrolyte-Infused Brews and Race Day IPAs: Inside the Brave New World of Sports Beer

Electrolyte-Infused Brews and Race Day IPAs: Inside the Brave New World of Sports Beer

“It is hard work and sometimes a pain to train,” Caitlin Landesberg, a runner and the founder of Sufferfest Beer Company in San Francisco, says. “Beer helps balance that.” Landesberg created Sufferfest because she wanted a celebratory, somewhat healthy drink to toast a race with her friends. Sufferfest beers are brewed with extra magnesium, potassium, […]

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‘We Try Not to Chase After Scores’: NFL Alums Are Making Wine and Crushing It

‘We Try Not to Chase After Scores’: NFL Alums Are Making Wine and Crushing It

In his rookie year with the Miami Dolphins, Damon Huard was taught more than just how to play quarterback in the National Football League. Sure, future Hall of Famer quarterback Dan Marino shared expertise on how to execute the playbook, but he also introduced Huard to what would become their second professional act: wine. The […]

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Can the NBA’s All-Star Oenophiles Teach Us Everything We Need to Know About Wine?

Can the NBA’s All-Star Oenophiles Teach Us Everything We Need to Know About Wine?

On January 29, at around 8:30 p.m., like many of the 604 people I follow on Instagram, @kingjames posted a picture of what he was drinking that evening. Of course, @kingjames is NBA superstar Lebron James, and his drink was a $125 bottle of 2013 Nicholas Allen Carte Blanche Cabernet Sauvignon — a pricier bottle than […]

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Big Beer Is Huddling Up for the Super Bowl, But Has the Clock Run Out?

Big Beer Is Huddling Up for the Super Bowl, But Has the Clock Run Out?

Accelerated news cycles notwithstanding, this time of year there is really only one thing on every football fan’s mind: Super Bowl LII. And with it comes the annual question: What will I serve, drink, or crush in celebration at my Super Bowl party? The answer for many football fans may surprise you. It’s wine. NFL […]

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