In June, Miller Lite challenged 500,000 Bud Light drinkers to a taste test. Called “Know Your Beer,” the campaign invited drinkers to blind-taste the two light beers side by side to see which one they liked better. Now the results are in. In Bud Light’s hometown, St. Louis, Missouri, 76 percent of people chose Miller […]
The beer industry is no stranger to shortcuts. Money-conscious brewers rely on adjuncts like corn and rice, and enhance hop flavor with liquid hop extract. Now a sacred cow in craft beer — barrel-aged beer — is up for some corner cutting. The Scottish brewery Innis & Gunn made an announcement on October 17 that […]
For as much talk as there is about craft brewery unity, all is not always fine and dandy between independent brewers. Shipyard Brewing Company in Maine is suing Logboat Brewing Company in Missouri, accusing the brewery of copyright infringement and defamation. Turns out Anheuser-Busch InBev isn’t the only brewery that craft can mock.
When a company talks about sex, people listen. Hence the buzz around Heineken’s newest beer, H41, which master brewer Willem van Waesberghe describes as the result of “the sexual tendencies” of yeast. The friskiness of which van Waesberghe speaks of is the mating of two different types of yeast present in most contemporary lagers.
The number of individual beer items at U.S. retailers is declining for the first time in five years, according to a MillerCoors blog post cited in the Mark Brown industry newsletter. A research group found that beer options decreased 3.4 percent from the end of 2016 to August 2017. Most of that is coming from […]
On September 7, AB InBev’s “The High End” division — infamous among craft beer fans for buying up beloved independent breweries — announced it had laid off 90 percent of its sales force. The news quickly spawned stories with opinionated quotes and sarcastic Twitter posts about the 380 or so people now out of work.
Pumpkin beer is divisive. Mocked by many but purchased by millions, the category perplexes retailers, brewers, and consumers alternatively delighted and overwhelmed by all-pumpkin everything. In the spirit of giving the people what they do (and do not) want, we gathered 28 pumpkin beers and ciders to create the one and only ranking you need.
The fight for independence in beer is raging stronger than ever in certain circles, but craft breweries may have hit an impasse. UBS, a wealth management firm, recently released a study on U.S. alcohol consumers that found that 45 percent of drinkers don’t care if the beer they drink is from an independent brewery. The […]
What makes a single hop worthy of having its own dedicated beer? Increasingly, for the past few years, breweries like Green Flash, Cahaba, Mikkeller, and Founders Brewing Company have been exploring the complexities of individual hop breeds in single-hop beers. As the brewmaster of Founders Brewing Company, Jeremy Kosmicki isn’t afraid to brew the beer he […]