At least three major brewing companies announced new non-alcoholic versions of their classic brands in 2019: Anheuser-Busch InBev’s Leffe in Belgium; Heineken’s 0.0 in the U.S. (it successfully launched in Europe in 2017); and Pabst Brewing’s new Pabst Blue Ribbon Non-Alc, and PBR Easy, a lower-cal, lower-ABV version of the original brew. Big Beer isn’t the […]
With the number of health-conscious consumers on the rise, soaring popularity of low-proof beverages like the Spritz, and millennials imbibing less than previous generations, bars and bartenders are upping their zero-proof cocktail game.
There are plenty of reasons to not drink at a party. Maybe GOOP passive-aggressively commanded it. Maybe you don’t drink, never drank, or just quit. Maybe Kyle is at the party, and last time you saw Kyle you drunkenly tried to braid his beard (and you know Kyle would just love Sober You).
On Monday, August 6, MillerCoors announced it is ending production of Two Hats, a millennial-facing light beer launched in February. The fruit-flavored brews proclaimed to be “good cheap beer.” Apparently, people weren’t buying it. MillerCoors says it is pulling the plug because the company posted declines in volume and profit. Two Hats’ early demise shows […]