non-alcoholic

Hop Take: Big Beer’s Next Move Is Booze-Free, and It’s Working.

Hop Take: Big Beer’s Next Move Is Booze-Free, and It’s Working.

At least three major brewing companies announced new non-alcoholic versions of their classic brands in 2019: Anheuser-Busch InBev’s Leffe in Belgium; Heineken’s 0.0 in the U.S. (it successfully launched in Europe in 2017);  and Pabst Brewing’s new Pabst Blue Ribbon Non-Alc, and PBR Easy, a lower-cal, lower-ABV version of the original brew. Big Beer isn’t the […]

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Hop Take: MillerCoors Tries, Fails, Gives Up on Brewing ‘Beer For Millennials’ in Only 6 Months

Hop Take: MillerCoors Tries, Fails, Gives Up on Brewing ‘Beer For Millennials’ in Only 6 Months

On Monday, August 6, MillerCoors announced it is ending production of Two Hats, a millennial-facing light beer launched in February. The fruit-flavored brews proclaimed to be “good cheap beer.” Apparently, people weren’t buying it. MillerCoors says it is pulling the plug because the company posted declines in volume and profit. Two Hats’ early demise shows […]

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