non alc

Hop Take: Big Beer’s Next Move Is Booze-Free, and It’s Working.

Hop Take: Big Beer’s Next Move Is Booze-Free, and It’s Working.

At least three major brewing companies announced new non-alcoholic versions of their classic brands in 2019: Anheuser-Busch InBev’s Leffe in Belgium; Heineken’s 0.0 in the U.S. (it successfully launched in Europe in 2017);  and Pabst Brewing’s new Pabst Blue Ribbon Non-Alc, and PBR Easy, a lower-cal, lower-ABV version of the original brew. Big Beer isn’t the […]

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