myth

Beer, Sex, and Gods: Meet the Deities That Inspired These Brews

Beer, Sex, and Gods: Meet the Deities That Inspired These Brews

It may seem hard to believe, but back in the day, religion, baby making, and booze were a holy triumvirate. It’s tough for our brains to grasp, structured as they are by a Judeo-Christian and then a post-Enlightenment scientific worldview. We’re trained from toddlerhood to compartmentalize the state, religion, and sexual reproduction into silos that are never […]

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Bustin 7 Booze Myths

Bustin 7 Booze Myths

If you keep making that face, it’ll stick like that. Dudes/ladies like it when you play hard to get. If you swim after eating, you will perish. And such. We’ve all heard this kind of scary ”advice” (or some variation thereof). And it’s kept us from realizing the dream—swimming with a hoagie. It’s also possibly kept us […]

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The Real Story Behind The Tequila Worm

The Real Story Behind The Tequila Worm

In this era of craft spirits and, yes, even lawsuits about the hand-craftedness of craft spirits, it’s unlikely somebody would plunk a bottle of tequila in front of you, point at the worm floating around on the bottom, and challenge you to eat it. Unlikely for two reasons: well, we’re all much classier these days, […]

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Myth Busted: Sake Isn’t Wine

Myth Busted: Sake Isn’t Wine

For a drink that’s so very everywhere, sake’s pretty misunderstood. And unless you’ve grown up with the stuff—or become one of a few certified sake sommeliers—it actually makes sense to not quite get it. As consumers, we’ve been sold a two-dimensional sake experience: hot or cold, served with sushi, and, yeah, that’s pretty much it.

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