marketing

How Halloween Became One of the Biggest Drinking Holidays of the Year

How Halloween Became One of the Biggest Drinking Holidays of the Year

Sales of adult-sized Halloween costumes are at an all-time high. Theme parks, usually overrun by overstimulated tykes, host a different sort of clientele come October 31: a boozy, over-21 crowd. And liquor companies are taking note. According to the National Retail Federation, a staggering 72 percent of U.S. adults will celebrate this Halloween, compared to […]

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What Sam Adams’ Mile-High Tasting Stunt Tells Us About the State of Craft Beer

What Sam Adams’ Mile-High Tasting Stunt Tells Us About the State of Craft Beer

This Thursday 200 strangers were the first to taste an exclusive new Samuel Adams beer. The twist? We were 30,000 feet in the air. On a JetBlue flight from New York to Denver, Boston Beer Company co-founder Jim Koch hosted what he believes was the first-ever inflight beer tasting in history.

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When Coors (Really) Made Water

When Coors (Really) Made Water

There’s one way Americans like their Rocky Mountain spring water: in the forehead-crushable, carbonated limpidity of a can of Coors. Too bad nobody told that to Coors, who in January of 1990 did their very best to turn that Rocky Mountain spring water into its own marketable product. Then again it was 1990, with the […]

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11 Of The Most Offensive Craft Beer Labels Of All Time

11 Of The Most Offensive Craft Beer Labels Of All Time

We don’t tend to encounter, like, wildly offensive or morally challenging wine labels. Usually, they resemble something between a minimalist modern art painting and a European family history. (Usually.) But in craft beer, it’s not unlikely you’ll walk out of the store with a six-pack of “Barely Masked Sexual Act Stout” or “Overt Female Stereotype […]

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13 Sexist Beer Ads Show How Little Has Changed Since The 1950s

13 Sexist Beer Ads Show How Little Has Changed Since The 1950s

Last week we took a look at the way ”chick drinks” are marketed to women, spurred on by the this-cannot-be-real-but-it-is collagen-infused beer that Suntory is pitching to women in Japan. The name of that beer? Precious. While a collagen-infused beer ”for women” definitely crossed a line of taste (and sanity?) we were a bit surprised existed, […]

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