marketing

10 Things You Should Know About Absolut Vodka

10 Things You Should Know About Absolut Vodka

Even if you don’t drink vodka, you’re probably familiar with Absolut, thanks to its ridiculously successful marketing campaign. Even if you do drink Absolut, there are probably more than a few things you don’t know about the product, or the company itself. From a surprising level of environmental awareness to ancient water sources to that […]

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Miller Didn’t Invent Light Beer. It Didn’t Even Invent Miller Lite.

Miller Didn’t Invent Light Beer. It Didn’t Even Invent Miller Lite.

You may have seen Miller refer to its celebrated Miller Lite brand as “the original light beer.” You may have even seen the brewing giant claim in modern television commercials that Miller invented light beer.  The thing is, it didn’t. The true father of light beer was Dr. Joseph L. Owades, a biochemist and Rheingold […]

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Wine Labels Are Little White Lies With Enormous Implications

Wine Labels Are Little White Lies With Enormous Implications

To enjoy buying and drinking wine means we have to willfully succumb to certain fictions. We pretend, for instance, that we know what the juice inside the bottle will taste like. We do so based on visual clues from the words and art we see on the label, or if we previously tasted another bottle […]

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India’s Craft Distillers Are Shaking Up the World’s Biggest Whisky Market

India’s Craft Distillers Are Shaking Up the World’s Biggest Whisky Market

Close your eyes and imagine a distillery making exceptional, single malt Scotch. You might envision gray Islay or scenic Speyside. Or perhaps the fecund woods of Kyoto, where Yamazaki is made. A cooler climate locale, certainly, where distillers wear wool sweaters to brave the chill. India probably does not immediately come to mind. But that […]

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Love It or Hate It, Without Jameson You Wouldn’t Be Drinking Irish Whiskey

Love It or Hate It, Without Jameson You Wouldn’t Be Drinking Irish Whiskey

People who say that success is a double-edged sword probably haven’t struggled to pay rent in a while. Still, certain gravy trains have their drawbacks. Take Jameson, the world’s most popular Irish whiskey. The brand moved 6.5 million cases last year and reported double- and triple-digit growth in 80 global markets in the latter half of […]

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How Do You Make a Booze Brand Go Viral? The Master of Craft Explains

How Do You Make a Booze Brand Go Viral? The Master of Craft Explains

Steven Grasse has mastered the art of navigating the boundaries of the booze world. The FDA’s list of acceptable additives “tells you every single ingredient you’re allowed to use in a spirit,” Grasse says. “If it’s not on the list, you can’t use it. Unless… you can make a historical precedent for why you need […]

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Rum & Pepsi? How Coca-Cola Won the Cocktail Wars

Rum & Pepsi? How Coca-Cola Won the Cocktail Wars

Among the modern world’s bitterest rivalries (Red Sox versus Yankees, CrossFit versus joy) lies Coca-Cola and Pepsi. The battle spans generations of pop drinkers. Multi-million-dollar marketing campaigns have engendered lifelong Coke loyalists, those who swear by Pepsi, hipster antagonists who insist their brand is RC Cola, and a growing phalanx of the health-conscious who’d just […]

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The Surprisingly Legit Reasons Miller High Life Is Called the Champagne of Beers

The Surprisingly Legit Reasons Miller High Life Is Called the Champagne of Beers

Among the more optimistic advertising slogans (”I’d Like to Buy the World a Coke,” ”Diamonds are Forever”) lies Miller High Life’s ”The Champagne of Beers” assertion. It’s so bold it reads almost as a dare, like when a celebrity self-identifies as down-to-earth in an interview aboard a private plane. Miller’s Champagne dreams, however, are surprisingly […]

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Beer and American Patriotism are Inseparable Thanks to WWII

Beer and American Patriotism are Inseparable Thanks to WWII

As anyone who has ever watched any sports broadcast can attest, nothing is more American than beer. Served ice-cold on a hot summer day. In tandem with baseball, perhaps, or maybe church.  Better still — over Memorial Day weekend, or beneath fireworks on the goddamn Fourth of July. The root of our beer-soaked nationalism is […]

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