korea

The Rise Of Korean Soju Is Thanks To K-Pop

The Rise Of Korean Soju Is Thanks To K-Pop

Like a plasticized, electronic armada, Korean pop culture is invading the world. “Hallyu,” meaning K-pop, K-film, K-TV and K-video games, is taking over screens from China to Malaysia, India to Iran, Peru to California. And Korea’s iconic alcoholic beverage – soju – is invading along with it, being fired like artillery shells into the breach. […]

Continue Reading

Tags: , , ,