Anxiety-inducing Instagram is changing our lives at breakneck speed. In less than a decade, the mobile photo-sharing app has evolved from a harmless platform for holiday snaps, to a $1 billion advertising monster. Whether your audience is influencer-sized or it’s just Great Aunt Jean watching, the pressure to prove you’re living your best life is […]
A beautiful army of attractive women and dashingly handsome men has invaded our Instagram feeds. Their lives are a carefully curated collection of obscenely perfect moments. They are people (just like us!), yet they exist primarily in social media (like our coworkers’ cats!). They’re called influencers, and they’re here to tell us what to like, […]
In an interview with the U.K.’s Morning Advertiser last year, Garrett Oliver, brewmaster of Brooklyn Brewery, author, and all-around beer industry celebrity, dismissed the New England-style IPA, or New England IPA (NEIPA), as “a fad.” Oliver also called it “the first beer style based around Instagram culture and based around social media,” with its draw […]
Given the proliferation of visually driven food and drink trends (rainbow bagels! unicorn Frappucinos!), one would be forgiven for thinking black wine is a new phenomenon, created for and by the Instagram age. But these inky wines are actually some of the world’s oldest juice, made from an ancient, deeply pigmented red grape. The Saperavi […]
We may fancy ourselves singular snowflakes, but patterns checker what we eat, drink, and hashtag. Thanks to the lightning-fast nature of digital sharing, trends like Negronis and so-called “unicorn foods” quickly escalate from local to global phenomena. Look around, and suddenly everyone (no seriously, everyone) is feting Persian New Year, drinking cortados, or collectively dropping $207 […]
Like anyone with an Instagram account, scrolling through my morning feed is equal parts mindless diversion and masochism. No matter how much I’m enjoying my week, someone else is living harder — sabering a Champagne magnum with a beer glass, say, or attending a wine dinner featuring bottles of eternally sold-out Clos Rougeard. These are […]
In a “yes way, rosé” world, it isn’t surprising that last summer’s most Instagrammed alcoholic beverage was the bluntly named White Girl Rosé, a collaboration between social media personalities The Fat Jew and Babe Walker.
If you’re a hop head – you know, someone who absolutely loves beer – one of the best places to go, besides the closest brewery tasting room, is Instagram. More specifically Beer Instagram. It’s here that you can drool over incredible images, quenching your thirst – metaphorically that is – for all things beer.
Many people love whisky, but one person on Instagram really loves whisky. His name is Scotch Trooper and he has what has to be the best Instagram feed we’ve ever seen devoted to whisky. Maybe we’re a bit biased because the feed happens to involve two things we enjoy, whisky and Star Wars, but we […]