instagram

Micro-Influencers, Drinkstagrammers and VC Money: Inside the Hyper-Targeted World of Alcohol Influencers

Micro-Influencers, Drinkstagrammers and VC Money: Inside the Hyper-Targeted World of Alcohol Influencers

A beautiful army of attractive women and dashingly handsome men has invaded our Instagram feeds. Their lives are a carefully curated collection of obscenely perfect moments. They are people (just like us!), yet they exist primarily in social media (like our coworkers’ cats!). They’re called influencers, and they’re here to tell us what to like, […]

Continue Reading

Tags: , , , , , ,

New England IPA’s Secret Ingredient Is Instagram

New England IPA’s Secret Ingredient Is Instagram

In an interview with the U.K.’s Morning Advertiser last year, Garrett Oliver, brewmaster of Brooklyn Brewery, author, and all-around beer industry celebrity, dismissed the New England-style IPA, or New England IPA (NEIPA), as “a fad.” Oliver also called it “the first beer style based around Instagram culture and based around social media,” with its draw […]

Continue Reading

Tags: , , ,

Why Black Wine Is Going Viral on Instagram

Why Black Wine Is Going Viral on Instagram

Given the proliferation of visually driven food and drink trends (rainbow bagels! unicorn Frappucinos!), one would be forgiven for thinking black wine is a new phenomenon, created for and by the Instagram age. But these inky wines are actually some of the world’s oldest juice, made from an ancient, deeply pigmented red grape. The Saperavi […]

Continue Reading

Tags: , , ,

We’re Drinking More Rosé Champagne Than Ever Before. Just Don’t Call It a Trend.

We’re Drinking More Rosé Champagne Than Ever Before. Just Don’t Call It a Trend.

We may fancy ourselves singular snowflakes, but patterns checker what we eat, drink, and hashtag. Thanks to the lightning-fast nature of digital sharing, trends like Negronis and so-called “unicorn foods” quickly escalate from local to global phenomena. Look around, and suddenly everyone (no seriously, everyone) is feting Persian New Year, drinking cortados, or collectively dropping $207 […]

Continue Reading

Tags: , , , , ,

Instagram Is Making Wine Culture Snobbier

Instagram Is Making Wine Culture Snobbier

Like anyone with an Instagram account, scrolling through my morning feed is equal parts mindless diversion and masochism. No matter how much I’m enjoying my week, someone else is living harder — sabering a Champagne magnum with a beer glass, say, or attending a wine dinner featuring bottles of eternally sold-out Clos Rougeard. These are […]

Continue Reading

Tags: , ,

12 Incredible Instagram Photos Of The Fall Wine Harvest

12 Incredible Instagram Photos Of The Fall Wine Harvest

The fall harvest is an exciting time in the wine world. It’s the culmination months of hard work in the fields and the beginning of what the winemakers hope will be an incredible wine. But those grapes don’t pick themselves. During the harvest, it’s a group affair at the vineyard as workers and volunteers come […]

Continue Reading

Tags: , , ,