Every cocktail enthusiast dreams of having a beautifully stocked private bar where they can make tasty drinks without having to leave the comfort of their home (or, say, put on shoes). Stocking the perfect home bar is challenging, though.
These Drinkstagrammers Are Throwing a Month-Long Tiki Party, and You’re Invited
As people settle in for the long, dreary winter, certain drinks are especially comforting. Eggnog, mulled wine, hot cider, and peaty Scotch unfailingly warm the soul, no matter the temperature outside. Boozy fortification takes many forms, though. A growing group of bartenders on Instagram, known as Tiki the Snow Away, is rejecting typical wintertime beverages […]
Do It for the ‘Gram: Four Ways to Take Better Wine Snaps
Anxiety-inducing Instagram is changing our lives at breakneck speed. In less than a decade, the mobile photo-sharing app has evolved from a harmless platform for holiday snaps, to a $1 billion advertising monster. Whether your audience is influencer-sized or it’s just Great Aunt Jean watching, the pressure to prove you’re living your best life is […]
Micro-Influencers, Drinkstagrammers and VC Money: Inside the Hyper-Targeted World of Alcohol Influencers
A beautiful army of attractive women and dashingly handsome men has invaded our Instagram feeds. Their lives are a carefully curated collection of obscenely perfect moments. They are people (just like us!), yet they exist primarily in social media (like our coworkers’ cats!). They’re called influencers, and they’re here to tell us what to like, […]
New England IPA’s Secret Ingredient Is Instagram
In an interview with the U.K.’s Morning Advertiser last year, Garrett Oliver, brewmaster of Brooklyn Brewery, author, and all-around beer industry celebrity, dismissed the New England-style IPA, or New England IPA (NEIPA), as “a fad.” Oliver also called it “the first beer style based around Instagram culture and based around social media,” with its draw […]
Why Black Wine Is Going Viral on Instagram
Given the proliferation of visually driven food and drink trends (rainbow bagels! unicorn Frappucinos!), one would be forgiven for thinking black wine is a new phenomenon, created for and by the Instagram age. But these inky wines are actually some of the world’s oldest juice, made from an ancient, deeply pigmented red grape. The Saperavi […]
We’re Drinking More Rosé Champagne Than Ever Before. Just Don’t Call It a Trend.
We may fancy ourselves singular snowflakes, but patterns checker what we eat, drink, and hashtag. Thanks to the lightning-fast nature of digital sharing, trends like Negronis and so-called “unicorn foods” quickly escalate from local to global phenomena. Look around, and suddenly everyone (no seriously, everyone) is feting Persian New Year, drinking cortados, or collectively dropping $207 […]
Instagram Is Making Wine Culture Snobbier
Like anyone with an Instagram account, scrolling through my morning feed is equal parts mindless diversion and masochism. No matter how much I’m enjoying my week, someone else is living harder — sabering a Champagne magnum with a beer glass, say, or attending a wine dinner featuring bottles of eternally sold-out Clos Rougeard. These are […]
We Had A Bunch Of Sommeliers Blind Taste “White Girl Rosé.” This Is What Happened
In a “yes way, rosé” world, it isn’t surprising that last summer’s most Instagrammed alcoholic beverage was the bluntly named White Girl Rosé, a collaboration between social media personalities The Fat Jew and Babe Walker.
