Hop Take

Hop Take: The Brewers Association Hates Big Beer but Loves Big Business

Hop Take: The Brewers Association Hates Big Beer but Loves Big Business

Last week, the Brewers Association (BA) announced that Buffalo Wild Wings will be an official sponsor of this year’s Great American Beer Festival (GABF), one of the largest beer festivals in the country. As part of the deal, B Dubs will have its own branded pop-up sports bar at GABF. At first glance, beer industry members […]

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Heineken Scoops Up Beavertown Brewery Stake for Big Bucks, NBD

Heineken Scoops Up Beavertown Brewery Stake for Big Bucks, NBD

On Thursday, June 21, cult U.K. brewery Beavertown announced its partial sale to Heineken International. Although all details of the transaction were not disclosed at press time, Beavertown founder and CEO Logan Plant described Heineken as a minority partner and confirmed Heineken’s stake will provide 40 million pounds (about $53 million) to build Beaverworld, a new […]

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Hop Take: The Winner of the World Cup Is… Anheuser-Busch InBev

Hop Take: The Winner of the World Cup Is… Anheuser-Busch InBev

Budweiser (who else?) is the global beer sponsor of the 2018 World Cup. This means spectators the world over — an audience of over 3.2 billion — will be tuning in to four Budweiser commercials throughout the month-long tournament. This ad campaign, called “Light Up the FIFA World Cup,” is AB InBev’s biggest yet. Bigger than […]

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Hop Take: Big Beer Swallows Kombucha

Hop Take: Big Beer Swallows Kombucha

Molson Coors recently announced the acquisition of Clearly Kombucha, a Fairfield, Calif.-based producer of non-alcoholic fermented tea beverages. The ”booch” maker marks Molson Coors’ first purchase of a non-alcoholic beverage brand. As Brewbound reports, Clearly Kombucha described the move on social media as an ”exciting” partnership that will help grow the brand, and that, ”rest assured,” it […]

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Hop Take: Mikkeller vs. Evil Twin Feud Goes Nuclear on Twitter, Facebook, & Untappd

Hop Take: Mikkeller vs. Evil Twin Feud Goes Nuclear on Twitter, Facebook, & Untappd

Holy trolling! Jeppe Jarnit-Bjergsø, founder of Evil Twin Brewing, took to Twitter this week to escalate his years-old feud with his brother and competitor, Mikkel Borg Bjergsø, co-founder of Mikkeller. Jeppe piggybacked on a tweet from Brewbound editor Chris Furnari about how Scottish brewery BrewDog was losing its “punk” factor by being partially owned by […]

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Hop Take: Craft Beer Wants You All to Itself

Hop Take: Craft Beer Wants You All to Itself

Beer is losing market share to wine and spirits! Beer is the biggest alcohol category by far! Both are true, and both come from the same report. Wait, what? Michael Uhrich, chief economist at the Beer Institute, presented a number of fascinating and at times conflicting trends for the beer industry in a series of […]

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Hop Take: FDA Calorie Counters Can’t Stop, Won’t Stop Craft Beer

Hop Take: FDA Calorie Counters Can’t Stop, Won’t Stop Craft Beer

After more than a decade of threats, the Food and Drug Administration is now enforcing menu labeling requirements for U.S. restaurants. Effective May 7, the new law requires restaurants with 20 more locations to post calorie counts of everything they serve, including alcohol. Alcohol was originally exempt from the rules, Paul Gatza, Brewers Association director, […]

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