Hop Take

Hop Take: Brewery Closings Are Not a Bad Thing. They’re a Mark of a Healthy Beer Industry.

Hop Take: Brewery Closings Are Not a Bad Thing. They’re a Mark of a Healthy Beer Industry.

Hundreds of craft breweries are expected to close by the end of 2018, according to Brewers Association chief economist Bart Watson. But the presence of “distressed breweries” is not necessarily a sign of hard times; it’s a sign of a maturing industry, and one that has become increasingly competitive.

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Hop Take: Craft Beer Needs to Be More Like Wine, and Vice Versa

Hop Take: Craft Beer Needs to Be More Like Wine, and Vice Versa

At the California Craft Beer Summit last week, Brewers Association chief economist Bart Watson announced some good news: A record 7,000 brewers will be operating in the U.S. this year. This compares to just over 6,200 at the end of 2017, marking a 13 percent increase in breweries year over year. And more are angling […]

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Hop Take: MillerCoors Cuts 200 Employees, Cracks Open a Coors Light

Hop Take: MillerCoors Cuts 200 Employees, Cracks Open a Coors Light

While craft breweries around the country release their annual Oktoberfest seasonals, MillerCoors has slightly different news this fall: 200 salaried employees will be asked to see themselves out, and 150 more open positions will be eliminated by the end of October. Gavin Hattersley, MillerCoors CEO, cited “financial flexibility” as a reason for the cuts, along […]

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Hop Take: Craft Beer Is Getting Cheaper, and That’s a Good Thing

Hop Take: Craft Beer Is Getting Cheaper, and That’s a Good Thing

It’s official: Big beer corporations are dropping prices of their “craft” lagers and IPAs in hopes of appealing to more Bud Light drinkers. On the one hand, this is a bad thing. It makes it hard for tiny, truly local (one might argue truly “craft”) breweries to sustain themselves. On the other hand, it’s a good […]

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Hop Take: Big Beer Lights Up, Cuts Deep

Hop Take: Big Beer Lights Up, Cuts Deep

Constellation Brands, parent of Ballast Point, Funky Buddha, and Four Corners, along with Corona, Modelo, and Pacifico, laid off dozens of its craft sales reps last week. The news leaked on the same day Constellation announced its $4 billion investment in Canopy Growth Corporation, a Canadian cannabis company. Constellation also announced earlier this year that its […]

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Hop Take: Big Breweries Are Turning To Everything But Beer To Keep Growing

Hop Take: Big Breweries Are Turning To Everything But Beer To Keep Growing

Anheuser-Busch InBev and Boston Beer both released positive mid-year reports last week, reflecting overall growth for Q2 2018. AB InBev has grown almost 5 percent to more than $14 billion, with gross profits for Q2 near $9 million. Boston Beer is no slouch, either — its net revenue is up more than 10 percent to […]

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Hop Take: The Brewers Association Hates Big Beer but Loves Big Business

Hop Take: The Brewers Association Hates Big Beer but Loves Big Business

Last week, the Brewers Association (BA) announced that Buffalo Wild Wings will be an official sponsor of this year’s Great American Beer Festival (GABF), one of the largest beer festivals in the country. As part of the deal, B Dubs will have its own branded pop-up sports bar at GABF. At first glance, beer industry members […]

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Heineken Scoops Up Beavertown Brewery Stake for Big Bucks, NBD

Heineken Scoops Up Beavertown Brewery Stake for Big Bucks, NBD

On Thursday, June 21, cult U.K. brewery Beavertown announced its partial sale to Heineken International. Although all details of the transaction were not disclosed at press time, Beavertown founder and CEO Logan Plant described Heineken as a minority partner and confirmed Heineken’s stake will provide 40 million pounds (about $53 million) to build Beaverworld, a new […]

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Hop Take: The Winner of the World Cup Is… Anheuser-Busch InBev

Hop Take: The Winner of the World Cup Is… Anheuser-Busch InBev

Budweiser (who else?) is the global beer sponsor of the 2018 World Cup. This means spectators the world over — an audience of over 3.2 billion — will be tuning in to four Budweiser commercials throughout the month-long tournament. This ad campaign, called “Light Up the FIFA World Cup,” is AB InBev’s biggest yet. Bigger than […]

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