Hop Take

Hop Take: Craft Beer Wants You All to Itself

Hop Take: Craft Beer Wants You All to Itself

Beer is losing market share to wine and spirits! Beer is the biggest alcohol category by far! Both are true, and both come from the same report. Wait, what? Michael Uhrich, chief economist at the Beer Institute, presented a number of fascinating and at times conflicting trends for the beer industry in a series of […]

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Hop Take: FDA Calorie Counters Can’t Stop, Won’t Stop Craft Beer

Hop Take: FDA Calorie Counters Can’t Stop, Won’t Stop Craft Beer

After more than a decade of threats, the Food and Drug Administration is now enforcing menu labeling requirements for U.S. restaurants. Effective May 7, the new law requires restaurants with 20 more locations to post calorie counts of everything they serve, including alcohol. Alcohol was originally exempt from the rules, Paul Gatza, Brewers Association director, […]

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Hop Take: It’s About Time Craft Beer Focused on Diversity

Hop Take: It’s About Time Craft Beer Focused on Diversity

The beer industry needs change. There was the sexual misconduct allegation from Melvin Brewing that went public in March. Then came misogynistic tweets from a Stone Brewing employee who, on the brewery’s Arrogrant Bastard Twitter account, made light of sexual consent (“Only wussies do the ‘ask permission’ part.”) Plus, as Dave Infante points out in […]

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Hop Take: NEIPAs Get Their Due, and Reddit Has a Day

Hop Take: NEIPAs Get Their Due, and Reddit Has a Day

The Brewers Association released its 2018 Beer Style Guidelines yesterday, with three extremely noteworthy category additions: “Juicy or Hazy Pale Ale,” “Juicy or Hazy IPA,” and “Juicy or Hazy Double IPA.” Yep, you heard me. New England-style IPAs, deliciously juicy and hazy as a fever dream, are finally, officially recognized by the country’s leading craft […]

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Hop Take: Craft Breweries Are Fighting With AB InBev Over Disaster Relief Because of Course They Are

Hop Take: Craft Breweries Are Fighting With AB InBev Over Disaster Relief Because of Course They Are

Well, at least the beer industry made it out of the Super Bowl without any wars waged between Anheuser-Busch and small and independent brewers. Just kidding! We totally had you there for a second. Budweiser’s Super Bowl commercial, ”Stand by Me,” advertises the company’s emergency water program, a disaster relief effort that involved the donation of […]

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