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Anheuser-Busch’s ‘Not-So-Soft Drink’ Enraged 1978 America

Anheuser-Busch’s ‘Not-So-Soft Drink’ Enraged 1978 America

In 1978, the world’s largest beer maker, Anheuser-Busch, befuddled consumers with a new product that wasn’t quite beer, yet wasn’t quite soda. Called Chelsea, the citrus-flavored, carbonated, slightly alcoholic beverage was touted by the company as the “new not-so-soft drink.” Its production was limited and short-lived, but, for a brief while, Chelsea animated and enraged […]

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Hop Take: Sparkling Canned Cocktails Are Buzzing (Sorry, Beer)

Hop Take: Sparkling Canned Cocktails Are Buzzing (Sorry, Beer)

On Wednesday, MillerCoors announced a new line of canned cocktails, Cape Line Sparkling Cocktails. Scheduled to debut in 2019, flavors include Blackberry Mojito, Margarita, and Hard Strawberry Lemonade. They are filled with buzzwords: The slim-canned sparklers are low-calorie (120), gluten-free, and contain no artificial flavors. They’re 4.5 percent ABV, made with fermented cane sugar, and […]

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Hop Take: MillerCoors Cuts 200 Employees, Cracks Open a Coors Light

Hop Take: MillerCoors Cuts 200 Employees, Cracks Open a Coors Light

While craft breweries around the country release their annual Oktoberfest seasonals, MillerCoors has slightly different news this fall: 200 salaried employees will be asked to see themselves out, and 150 more open positions will be eliminated by the end of October. Gavin Hattersley, MillerCoors CEO, cited “financial flexibility” as a reason for the cuts, along […]

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