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How Do You Make a Booze Brand Go Viral? The Master of Craft Explains

How Do You Make a Booze Brand Go Viral? The Master of Craft Explains

Steven Grasse has mastered the art of navigating the boundaries of the booze world. The FDA’s list of acceptable additives “tells you every single ingredient you’re allowed to use in a spirit,” Grasse says. “If it’s not on the list, you can’t use it. Unless… you can make a historical precedent for why you need […]

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Tijuana Sweet Heat Is Poised To Be The Next Fireball, But Does The World Want Another Sweet Liqueur?

Tijuana Sweet Heat Is Poised To Be The Next Fireball, But Does The World Want Another Sweet Liqueur?

Awhile back, Sazerac, the owners of Fireball Whiskey, hit a bit of a scandal when small amounts of propylene glycol, an ingredient found in some forms of antifreeze, was found found in their product. But did you really think a little antifreeze was going to stand in Sazerac’s way? Luckily (or perhaps, unfortunately), the creators […]

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