It starts off innocently enough. After a long day at work, I find myself wanting to wind down. What could be more relaxing than a drink at the bar? Sitting down, I contemplate the menu and try to figure out what I’m in the mood for.
Recently, Uproot Wines, a young, hip winemaking company based in Napa, ran a widely seen ad on the web that caused a stir. The advertisement was designed to play on certain gender stereotypes.
Patriotism has taken many forms throughout the years. During World War II, a generation of women saluted America by keeping the economy functioning during a time of battle. These awesome ladies famously traded their aprons and housedresses for bandanas and coveralls, answering the government’s campaign to fill thousands of jobs left by drafted men.
Sommellerie can seem to be an especially elite and glamorous field, one that’s somehow devoid of the typical challenges facing service industry workers. From the outside, it is easy to overlook the reality that the job of a sommelier is still within the service industry, with labor-intensive duties and hours that often go deep into […]
Last week we took a look at the way ”chick drinks” are marketed to women, spurred on by the this-cannot-be-real-but-it-is collagen-infused beer that Suntory is pitching to women in Japan. The name of that beer? Precious. While a collagen-infused beer ”for women” definitely crossed a line of taste (and sanity?) we were a bit surprised existed, […]
Surprisingly, the creepiest thing about the recent launch of a light beer called “Precious” isn’t the name (which should be reserved for Gollum and/or the film based on the novel Push by Sapphire). It isn’t even the ingredients list, which includes an unexpected cameo by two grams of collagen per can. It’s the tagline. “Guys can tell […]
”Clear liquor is for rich women on diets.” So says Ron Swanson, one of the most quotable characters on television today. In this case, I find myself disagreeing with his typical wiseness, but the goal of this article isn’t to give a takedown of an internet meme, but rather to ask why? Why are certain spirits […]
A feminist beer named Cerveja Feminista is being released, and my feelings are mixed. On one hand, I appreciate the message. The simple packaging of Cerveja Feminista symbolizes a protest against the typical sexist marketing of most beers.