On Super Bowl Sunday, Anheuser-Busch InBev aired a pair of Bud Light ads claiming the brand does not use corn syrup in its beer. It also posited that competitor brands Miller Lite and Coors Light do. The campaign has consumers confused, competitors pissed, and corn farmers sorely disappointed (seriously, they’re drain-pouring Bud Lights).
Last week, Bellingham, Mass.-based beer distributor, Massachusetts Beverage Alliance (MBA), announced the launch of Homegrown Distribution. The offshoot of MBA will focus on the former portfolio’s overlooked craft brands. Homegrown’s clients will include boutique brands such as Grimm Artisanal Ales, Foley Brothers, and Modern Times. MBA, meanwhile, will continue managing its larger brands such as Boulevard, […]