Your generation defines your alcohol drinking habits. Not just what you like, but what you buy, how you drink, and even where you drink. A new study from the consumer data provider IRI parsed out exactly how millennials, Gen Xers, and baby boomers drink alcohol, and you might be surprised at the results.
Twenty-seven people die every day from drunk driving crashes in America. With that statistic in mind, you wouldn’t expect alcohol companies, which produce the substance that makes driving so dangerous, to create and promote a virtual reality video warning of the dangers of consumption. Yet that’s exactly what Diageo, the company that owns brands like Johnnie Walker, Captain […]
On October 11, 1987, I visited my first gay bar: The Frat House, in Washington, D.C. I was 16 years old. My fake ID said I was 22, though. And if I was old enough to drink, I figured, I should drink. Trouble was, I didn’t really like alcohol much. I’d tried beer, wine, vodka, […]