cheap wine

Here’s How Aldi Makes Its Dirt-Cheap Wines Go Viral Every Time

Here’s How Aldi Makes Its Dirt-Cheap Wines Go Viral Every Time

It was the $8 bottle of rosé that captured the internet’s fickle heart. The vino in question was Aldi’s Exquisite Collection Cotes de Provence Rosé 2016, winner of the “ Great Value Rosé under £8” at the 2017 International Wine Challenge, the ”Oscars” of wine. It quickly became a viral sensation, selling out almost immediately […]

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We Blind-Tasted Aldi’s Award-Winning Wines. Here’s What Happened.

We Blind-Tasted Aldi’s Award-Winning Wines. Here’s What Happened.

There’s been a lot of buzz about the German-based supermarket chain Aldi. Between the internationally ranked $8 rosé and the company’s viral wine Advent calendar, Aldi has garnered worldwide recognition. After months of curiosity, the VinePair staff finally got our hands on eight of Aldi’s “award-winning” bottles available stateside. Why? To blind taste and determine which […]

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We Asked a Group of Sommeliers to Blind Taste Target’s New $5 Wines. Here’s What Happened.

We Asked a Group of Sommeliers to Blind Taste Target’s New $5 Wines. Here’s What Happened.

Trader Joe’s has Charles Shaw, a.k.a Two Buck Chuck. Whole Foods has Three Wishes. And as of September, Target has California Roots, its answer to the uber-popular “super value” wine category. While we at VinePair are a bit wary of California Roots’ dubious origins, we are also far too curious not to taste the viral, […]

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